Trent Rockets have announced health and life insurer Vitality as their new front-of-shirt sponsor for the 2026 edition of The Hundred.

Vitality will now feature on the front of Trent Rockets’ men’s and women’s playing shirts throughout the competition, as well as on replica kit designed by Nike and delivered in partnership with KitKing.

Vitality, has a longstanding partnership with cricket and The Hundred, having been Official Wellness Partner for the competition since its inception in 2021. Vitality’s partnerships with the game are built around inspiring cricket fans to adopt more healthy and active lifestyles and encourage more people to take up or return to the game.

Lisa Pursehouse, Chief Executive of Trent Rockets, said:

“We’re delighted to welcome Vitality and proud that the men and women of Trent Rockets will be the first teams in The Hundred to carry their logo on the front of a cricket shirt.”

“They already have a strong connection and commitment to cricket and share our belief in the power of sport to bring people together. We're looking forward to bringing the partnership to life this summer and to promote the health and wellbeing benefits of sport. 

Nick Read, Chief Vitality Officer CEO of Vitality, said: “The Hundred is a great competition, bringing together world-class men's and women's talent, to create a truly exciting competition and an atmosphere that draws in both loyal and new fans.

“We are delighted to announce our partnership with Trent Rockets today and together we hope to inspire more people to play and get involved in the game.”

Supporters can see the new Vitality-branded shirts at Trent Bridge for the first time when Trent Rockets begin their home campaign on Sunday 26 July. Fans can secure their seats for the opening matchday of the Rockets summer by clicking here